Author name: Marcin Kuruc

Since the introduction of TikTok, short videos have become popular among content creators and viewers. YouTube Shorts are no different—they offer quick, engaging, and impactful content. Both large and small businesses can leverage their content teams to create YouTube Shorts that boost brand visibility. In this article, we’ll discuss how to start creating engaging YouTube […]

The purpose of ranking on SEO is to get visibility. Optimizing your content to match voice search is no different. Ongoing growth in Siri, Alexa, Google Assistant, and AI are shaping how search results are shared. However, your brand website is not showing up for rich long tail and conversational topics. To keep your brand

Both small and large businesses in 2025 and early 2026 will likely reduce their marketing budgets due to economic conditions. With ongoing uncertainties around tariffs and supply chain disruptions, companies are carefully reassessing their fiscal budgets to ensure profitability. Advertising on Google, Bing, Facebook, and Instagram is still considered one of the most cost-effective ways

When you use Google Ads and Bing Ads, the most important asset to consider is an effective landing page. From experience, we have seen landing pages become home pages and that’s probably one of the worst mistakes you can do. Nowadays, creating landing pages is becoming easier with page builders like HubSpot, Canva and Unbounce.

In 2023 and beyond, the rise of AI is becoming a potential for many jobs and one of them is digital advertising. In digital advertising, you have many apps and search engines that are already using AI. For example, Google and Bing are already using AI generated text to write compelling headlines and descriptions. Sure

Video marketing is the latest and most optimized digital strategy. Let’s start with the obvious, YouTube is one of the most active social media video sharing platforms around. Next optimal social media video sharing app is TikTok. With all the active users on YouTube and TikTok, the best way to reach your customers is by

Email marketing is often not in the discussion of digital marketing. However, creating email marketing campaigns can be some of the most lucrative business decisions you can make. It all comes down to effort and creativity. The reason why email marketing is not in the discussion anymore is because there is SEM, SEO, and paid

Influencer Marketing became popular during the rise of social media in the early 2010s. Nowadays, you can find influencers on YouTube, Instagram, Twitter and many more social media out there. Most notably, influencers are coming with a segmented audience which helps companies narrow down who they want to choose. One of the most notable influencers

Content marketing can be beneficial to driving customer engagement. Some of the largest influencers on YouTube create hundreds of videos to get more subscribers. Creating articles and blogs about topics can earn you more visitors on your website. Social medias like Instagram and TikTok are getting a noticeable reach with a younger audience. That’s why