In 2023 and beyond, the rise of AI is becoming a potential for many jobs and one of them is digital advertising. In digital advertising, you have many apps and search engines that are already using AI. For example, Google and Bing are already using AI generated text to write compelling headlines and descriptions. Sure you can edit it out however you see fit and make more use of creative writing to capture the attention of people online. However, this is just the start and the potential for AI for targeting and predictive analytics will make digital marketing more efficient. In this article, we will cover some of the predictions and potential that AI has on digital advertising.
Predictive Analytics
Artificial intelligence will be able to use past and current data to predict future trends and outcomes. To put this into perspective, in advertising we already have data analytics who analyze data and make future predictions. Sometimes, the accuracy of how many impressions and conversions a company makes from the 1st quarter to the 2nd quarter is not always accurate. As a result, AI will ultimately make future predictions based on past data, competition, seasonality, economic indicators, and buying power of consumers with higher accuracy compared to humans. For that reason, Creating digital advertising with AI has the potential to maximize sales and conversions with a higher ROI and budget optimization.
AI Generated Text
AI has the potential to improve its use of writing compelling text ads in headlines and descriptions. Altogether, this will create better CTRs which will help generate more sales and leads. Chat-GPT and Bard are the latest AI tools that Bing and Google are using. Behind the scenes, Google has been using their own AI campaigns by creating text generated headlines and now they have a max performance campaign type that uses AI. With that in mind, it’s only going to be easier to set up ads with headlines and descriptions that have creative and higher CTR potential compared to people writing text ads.
AI Can Replace Keywords
For advertising on Google and Bing, creating search campaigns are the bread and butter of both engines. Both search engines require you to find keywords and place them as exact, phrase, or broad match keywords. After completion, your ads will only serve if variations of those keywords are searched on Google or Bing. Lots of times, this requires us to use negative keywords that aren’t relevant to the business. However, the future of digital advertising will be easier with the help of AI. The potential of AI to look over a website and come up with campaigns without the need to place match keywords or negative keywords is possible. It will generate text ads with the potential of serving to the same ads to people searching on Google or Bing.
Digital Graphics & Displays
Google and Bing will also make tools that will be helpful for creating graphic display banners with the use of AI. As a matter of fact, the image with the astronaut was created by text2img AI which means it’s possible to create graphic images and banners. Google and Bing will soon use this inside their advertising platforms so marketers have a chance to create banners in a matter of seconds. Adobe Photoshop and Illustrator are both popular tools right now to make promotional banners and digital display graphics. The likelihood of AI replacing the work for graphic designers should be worrisome since this is already out there. It’s a matter of time until AI takes the lead in designing mock ups for print, display, websites, and much more.
Videos Made with AI
If you are new to YouTube, then you’ve been living under the sea. Video advertising is something that’s necessary but it’s expensive to hire a professional who can also do a great job. With AI, you can make videos on YouTube right now and we found one with a beer commercial. Sure the videos are not crystal clear and this beer commercial looks a little cringy but the potential of AI video commercials is real. This is where Google can possibly do in the near future as well since they use video ads on YouTube. Most of the time, people don’t start using video ads because it’s expensive and looking for an expert in the field is much harder. But once again, the job market for video developers will be scarce if this becomes a real possibility. Digital marketing will be complete with videos generated by AI.
AI App and Website Creator
Now this is a future potential of AI. Right now, we found a website that is an app generator with text and it’s honestly the single best thing that is will be used across any industry. With AI creating apps, businesses can have a mockup ready within a few minutes. Promoting apps on Google is only done if your business has an app. The same website as well as Chat-GPT has the power to write front end and back end code for websites. With that in mind, it’s still helpful to have a developer look over the code and apply the code into development. However, the potential of AI replacing this job is still possible since the technology is still new and it has the potential to be better.
Chatbots AI
These chatbots are found on websites and landing pages. They help answer customer questions with variations about your business. Ultimately, this is a huge step up from customer service answering questions outside of business hours. Chatbots work 24 hours a day and 7 days a week. That’s unhuman like so it’s definitely useful for businesses especially those who are generating leads. In fact, this tool can help with engagement and bounce rate. As a result, your conversion rates and sales will improve drastically. The future is already here for Chatbots and your business deserves to look at it today.
AI and Digital Advertising
The potential for AI to replace many jobs is real and that is true to digital marketing. With digital advertising, the work to create campaigns takes times and patience. Does it make creating campaigns easier? It honestly does because AI has a lot of capabilities with data analytics and targeting that’s helpful with making smart decisions. What’s more important to take from this article is that AI is helping the public see the potential of digital advertising. More often than not, we will see more digital advertising and AI work together to create campaigns that are driving sales and conversions.
Alternative to AI Digital Advertising
The only alternative left are professional digital marketers who make things happen. This can be with SEO, SEM, Paid Social Media, and Email Marketing. Whatever the case you have, we have the experience and knowledge to help you with you digital marketing goals. You can book a call with us and we can go over AI and how it can help you serve ads for your business.
