Content marketing can be beneficial to driving customer engagement. Some of the largest influencers on YouTube create hundreds of videos to get more subscribers. Creating articles and blogs about topics can earn you more visitors on your website. Social medias like Instagram and TikTok are getting a noticeable reach with a younger audience. That’s why content creators are sharing their pictures and videos on there as well. Companies are always trying to improve customer engagement with content marketing. In return for all the content marketing, all these companies and influencers are getting a nice return on investment.
How Does YouTube Content Marketing Drive Customer Engagement
Simply, the number of videos and unique content you upload will reach you millions of views. Danny Duncan became a star on YouTube ever since he launched his prank videos which later became his day in the life videos with his friends. A lot of young viewers are huge fans because of his uncanny attitude on life and pranks which is why he created an online store so people can buy his merchandise. Whether you’re a comedian, musician, storyteller, podcaster or anything else, you can reach your audience on YouTube. It’s a large social media video sharing platform that billions of people actively use.
Customers will be engaged with what a business is selling by the role of their YouTube presence. For instance, company that sells water heating and plumbing solutions is actively posting videos on YouTube. The informative videos about comparing the differences between gas and electric water heaters, models, and tanks will be helpful in the long run. Your customers will trust you on your expertise about water heating solutions. Additionally, it will address customer needs as they are probably in the market for buying a new water heater. The information they gain from watching videos will build trust and loyalty to your brand.
Creating Articles and Blogs to Drive Customer Engagement
Reaching a large audience can also be accomplished with writing compelling articles. The articles that a business may write should be relevant to their business and their customers. With that in mind, businesses can reach a target audience by writing articles and publishing them on their website. By writing articles about water heating and plumbing solutions, the same business can potentially end up on the first page of Google. That business target keywords are potentially water heater related and if they use SEO techniques then they can end up on Google’s 1st page. Writing takes time and your SEO efforts depend on a lot of factors such as domain authority and off-page optimization.
Our business is writing articles to engage with customers who want to learn about digital marketing. Therefore, we like to look up search keywords that are trending, easy to rank for, and have a respectable search volume. Nonetheless, writing original content on a website will keep your customers engaged. The best approach to writing about a specific topic is to do you research and put out the best content that you can possibly make. Including images, infographics, videos and links will keep your customers engaged. Most likely, they will stay longer on a page if there are videos embedded on your article.
When you are running a business, the following advantages come when you write articles:
- Build trust and loyalty with customers.
- Addresses customer needs.
- Improves your brand awareness.
Social Media Content Marketing and Customer Engagement Boost
Sharing all your articles and YouTube videos on your social media will tap into a similar and different audience. The number of people who are using Facebook and Instagram for business are growing. Creating a Facebook and Instagram business profile is easy. Collecting 5 star reviews on Facebook will keep your customers intrigued. Customers engagement is relatively easy on social media because you can comment and like.
Wendy’s Twitter is a perfect example of like and commenting on influencers, customers, and celebrities. Wendy can roast anyone and they back it up with funny tweets and comebacks. Ultimately, this company is a rare occurrence and Wendy’s is a nationwide fast food brand. For that reason, a lot of companies won’t go roasting anyone on Twitter especially when they are small to mid size. Social media is likes and comments so if companies regularly like, share and comment on a post with a wholesome response then they are doing well.
Content Marketing Helps Drive Sales
Content marketing on YouTube and articles can have a call to action by the end of their videos or articles. In articles, the best way to drive leads and sales is by linking to products and lead forms. In YouTube, the call to action at the end of the videos informs viewers to visit the online store or fill out the form on a website page. Altogether, if a person reads the article all the way down then they are engaged the same way when people watch YouTube videos all the way through.
If you’re trying to make compelling content and reach your customers online then it’s good to start with SEO. Writing compelling articles that’s optimized for search engines is something that we do for a living. We create content marketing on your CMS that will boost customer engagement to the moon. You can find out how we do this by booking a call right now and we can go over the fundamentals of creating SEO content just for you.
