Since the introduction of TikTok, short videos have become popular among content creators and viewers. YouTube Shorts are no different—they offer quick, engaging, and impactful content. Both large and small businesses can leverage their content teams to create YouTube Shorts that boost brand visibility. In this article, we’ll discuss how to start creating engaging YouTube Shorts for your business.
Step 1: Create Short Videos Highlighting Benefits and Features
As a small business, the lasting impression you make on your customers with products and services will serve you well. That’s why it’s important to record short videos showcasing the many benefits and features of what you offer. Consistently uploading short videos of your products and services will also help you gain traction with YouTube’s algorithm, which rewards content that delivers value to viewers.
In addition, be sure to write a descriptive yet concise title and craft a description that includes a clear list of benefits and features. Done well, your business’s YouTube channel can attract an influx of new subscribers, views, likes, and comments. Keep growing your channel by promoting your business consistently while highlighting the unique benefits and features.
Step 2: Create Short Videos of Customer Testimonials
Positive validation from past customers about your products and services is invaluable to any business. In return, strong testimonials help attract new customers. By building a portfolio of quotes, Google reviews, and website testimonials—and showcasing them in short videos—you can strengthen your brand reputation and customer loyalty.
Customers often compare options before making a purchase, so capturing both pre-purchase and post-purchase experiences in testimonial videos can provide a powerful competitive advantage. Highlighting these authentic experiences in YouTube Shorts will demonstrate credibility and encourage trust in your business.
Step 3: Create FAQ Videos
As a business owner, you’re likely to receive many questions from clients every day. By writing down common questions and creating short FAQ videos to answer them, you can strengthen your brand reputation and provide valuable support to your customers.
Clients appreciate it when businesses take the time to answer their questions clearly. Some customers may be uncertain about product quality or services, and your responsibility is to address those concerns with helpful, reassuring answers. Providing this clarity not only builds trust but also sets your business apart from competitors.
Step 4: Create and Use a Memorable Jingle
As of October 14, 2024, YouTube Shorts can be up to 3 minutes long, according to Google. This is two minutes longer than the previous 60-second limit. However, shorter videos of 60 seconds or less remain the sweet spot, as they tend to deliver better performance results, according to Riverside.
Creating and using a memorable jingle at the beginning of your videos can strengthen brand recognition and build an emotional connection with viewers. A consistent jingle makes your content instantly recognizable and keeps audiences engaged. Consider adding it at the start or end of your videos to reinforce your brand and encourage viewers to stay tuned.
Step 5: Create Tips and Tutorials
Like any product, wear and tear can shorten its lifespan. Creating YouTube Shorts with tips and tutorials on how to care for your products can help extend their shelf life and reassure customers that your business is trustworthy. Tips and tutorials that demonstrate product functionality or explain how to use services can be especially valuable. For example, tutorials on assembling products or using software as a service are often more effective when paired with short videos instead of relying solely on written instructions.
Think back to the first time you tried to assemble an IKEA cabinet, wouldn’t it have been much easier if you had a short video to follow? The same principle applies here: short, practical tutorials make your products and services more user-friendly while building trust with your audience.
Step 6: Partner with Social Media Influencers
Social media influencers can be high risk or high reward, depending on their character and reputation. Start by researching potential influencers to ensure their content and audience align with your brand and target market. Avoid restricting or dictating how influencers create their content. Instead, give them the autonomy to produce content in their own style so it resonates with their followers. Once a partnership is established, collaborating with influencers can significantly increase brand awareness. Authentic and trustworthy influencers can drive traffic that leads to more sales, conversions, and overall business growth.
Step 7: Build Community with YouTube Shorts
Create YouTube Shorts for your business by sharing exclusive content about your operations, your team, and your creative process. Give your audience a front-row seat to see how diligently your team works on projects. Engage with viewers by reading and responding to comments. Offer likes, shout-outs, or subscription-based prizes to encourage participation and make them feel part of the community. Building a community through YouTube Shorts fosters trust and creates a deeper connection with your audience. In return, your business could see increased leads, sales, and overall growth.
Step 8: Use Shorts as a Gateway to Long-Form Content
Without overwhelming viewers, YouTube Shorts provide a valuable hook in today’s short-attention-span environment. Creating and uploading these short videos unlocks algorithmic advantages, promoting your content in Shorts feeds and reaching potential customers who may not yet be subscribed to your channel. YouTube Shorts act like mini trailers—introducing your brand and encouraging viewers to explore your longer videos. By growing your subscriber base and increasing engagement, YouTube Shorts can play a key role in driving business growth.
Does Your Business Need Help with YouTube Shorts Optimizations?
According to Google, you can optimize your videos with titles, descriptions, thumbnails, hashtags, categories, cards, end screens, and more. Uploading videos helps viewers discover your content and stay engaged. However, the process of optimizing videos can often be time-consuming.
At My Digital Marketing Help, we specialize in optimizations, especially for keyword-rich videos that attract consistent engagement. Start small and scale up with YouTube Shorts—we’ll handle the rest. You can book a call with us to review your content and create a strategy to grow your YouTube Shorts and drive results for your business.
